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perspectives

Unfiltered perspectives on commanding public attention, pressure-testing messaging

and how newsroom decisions are actually made.

WHY 95% OF PR PITCHES FAIL

And What 17 Years at CNBC Taught Me About the Other 5%

At CNBC, dozens of pitches flooded my inbox every week.

I ignored 95% of them.

WHAT'S COMPETING WITH YOUR PITCH RIGHT NOW?

Why a Newsworthy Story Isn't Always Enough

PR professionals often tell me they don’t understand why a pitch they believe is genuinely newsworthy didn’t get picked up.

The reality is that the value of any pitch isn’t absolute.

FLIPPING THE SCRIPT ON MEDIA OUTREACH

How to Become the First Call When News Breaks

As a former journalist, I am constantly asked for advice on how to get reporters to respond to PR pitches.

But that's only half the equation.

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