THE NEWSROOM MINDSET
You know your story. I know what makes an audience care about it.
I am a former 17-year CNBC field producer leveraging extensive experience in high-stakes newsrooms to help senior leaders control their narrative, elevate their media performance and command public attention. I translate complex corporate, technical and policy ideas into clear, compelling communication and produce high-impact video built for how audiences consume content today.
SERVICES
Story Development and Media Positioning
Identify stories that resonate and land with the right audiences
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Pinpoint the hook: Identify the ideas, insights and angles that are genuinely interesting to the people you want to reach
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Foundational messaging: Develop the core messaging and executive positioning that define how your organization is understood
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Talking point design: Refine complex concepts into clear, accessible language for interviews and presentations
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Placement strategy: Advise on targeted media approach, timing and spokesperson strategy
Executive Media Training
Elevate executive presence in high-stakes interviews and public appearances
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Performance preparation: Coach C-suite leaders and spokespeople to deliver controlled messaging under pressure
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Simulated coaching: Provide rigorous mock interviews and real-time feedback
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Strategic reframing: Teach executives to leverage the media as a high-value strategic opportunity
Short-Form Video Strategy & Production
Create engaging video that drives understanding and action
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Concept to delivery: Direct the entire narrative arc, scriptwriting and visual structure optimized for digital platforms
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Narrative discovery: Conduct pre-interviews to surface key soundbites from complex subject matter
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Field direction & editing: Guide high-impact shoots and oversee polished post-production editing
Media Reality Workshops
Interactive workshops revealing how newsroom decisions are actually made
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Editorial Thinking: Align outreach with how journalists evaluate stories and prioritize coverage
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Trusted Sources: Shift strategy to build long-term, meaningful relationships with journalists
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Live Pitch Lab: Lead sessions to deconstruct and reframe pitches through a veteran producer's lens
CLIENTS
"Jodi has a rare ability to translate years of newsroom experience into practical, actionable guidance. She pulled back the curtain on how editorial decisions are made and what separates trusted sources from inbox noise. She creates an environment that encourages discussion while offering the kind of perspective communicators rarely get access to firsthand."
-Joseph Giumarra, HAVAS Red SVP
CONTACT
Ready to bring a fast, focused, audience-first newsroom mindset to your company's story?
GET IN TOUCH
Together, we'll clarify your message, pressure-test the narrative and translate complex ideas into communication that is credible, concise and cuts through corporate noise.
